In 1988 Bruno Dalto, founder and CEO of Royal Communication, started his activity as a team member of other events’ organisations. After three years he opened his own company and his first duties were the advertising campaigns managed for the restarurants and the shops of friends and new customers.

Two years later, his professionality was recognized by the manager of a main event. and, this way, he faced the environment of the beauty pageants. He co-operated with the main Italian managers for many years and in 2003 he met Giuseppe Borrillo, a volcanic tv-host that soon became part of the Royal Communication Team. In the beginning as “official voice” of Royal Communication productions and some months later as responsible for the public relations.

Together they have been managing the company’s activities developing several new ideas and contents until when, at the end of 2005, they decided to start a new challenge: creating a brand new pageant.

On December, during a fantastic party in Milan, the first MISS MOTORS calendar was officially featured and the new adventure started its race.

The co-operation of the colleagues knew in the past years allowed Royal Communication to let Miss Motors immediately become a mediatic phenomenon and the participations in abroad’s events allowed them to start new, important partnerships worldwide.

Miss Motors is about to face its third edition and many requests are giving to Mister Motors (the male version of the pageant) the same success enjoying the shows held all over the Italian territory.